Service is targeted at getting non-CRM on-demand providers to use its platform Spreading its tentacles in ever more directions, Salesforce.com announced a new service dubbed AppExchange OEM Edition on Wednesday. The OEM version of the AppExchange service will allow non-CRM on-demand service providers to use the Salesforce.com platform.Extending its technology beyond CRM will most likely reinforce the growing acceptance of the on-demand delivery model say most industry watchers.The OEM edition will allow third-party SaaS providers to leverage the core aspects of the Salesforce.com platform including the operating system, customization tools, Web Service APIs, workflow, and logic, according to Kendall Collins, vice president of product marketing. A real estate management ISV building, for example, would be able to use the Salesforce dashboard and customize it for real estate rather than building its own dashboard.“Instead of a dashboard focused on sales opportunities, it might be focused on foreclosures,” said Collins.AppExchange OEM Edition will be priced at $25 per user per month. AppExchange OEM Edition users will be responsible for pricing and availability of their solutions. Software Development