Benioff: Kieden is proof of AppExchange model Kraig Swensrud and three friends who started Kieden are partying like it’s 1999 — for real.Just six months after they launched their startup, with a handful of employees, no venture capital, and just a few dozen customers, Swensrud was the stuff of Silicon Valley dreams: standing shoulder to shoulder with multimillionaire CEO Marc Benioff, his company the latest addition to Salesforce.com’s growing stable of technologies.But as opposed to the VC-funded, marketing-stoked dreams that fueled the Internet bubble, Kieden’s technology is for real, and Swensrud told an audience of press and analysts in Boston that he’s still going to have to work — “very, very hard,” Benioff added. Kieden’s technology, which has been rebranded “Salesforce for Google AdWords,” allows marketing and sales staff to track Google ad campaigns closely. Taking standard information such as page impressions and actual click-throughs per adword, Saleforce users can drill down to see the specific leads, sales, and revenue generated from particular Google AdWords and search terms.The company is an early example of what Benioff predicted soon will be a thriving ecosystem of independent software vendors that will build mashup applications on AppExchange to work with every aspect of Salesforce.com’s technology.“We are popping the top off every aspect of Salesforce.com. We want to let developers build services as if they were our developers,” Benioff said. Software DevelopmentDatabases