robert_cringely
Columnist

You shouldn’t have! Secret Santas of Silicon Valley

analysis
Dec 20, 20134 mins

They're (relatively) young, smart, and loaded -- so what gifts might tech's secret Santas hand out this year? Here's a guess

Yesterday, the bloggo-media-tweeter-sphere buzzed with the outing of Bill Gates as an almost secret Santa in Reddit’s annual online holiday giving tradition. In keeping with his new career as an assistant to his wife’s philanthropy, he gave away a cow. Try as I might, I can’t ridicule a donation that provides $500 worth of livestock to needy families via charity Heifer International.

However, Bill Gates’s gesture also brings up the question of what technology celebrities might give if they all went in on the secret Santa game. Here’s my top 10.

[ For a humorous take on the tech industry’s shenanigans, subscribe to Robert X. Cringely’s Notes from the Underground newsletter and follow Cringely on Twitter. | Check out InfoWorld TechBrief, your source for quick, smart views on the news you’ll be talking about — subscribe today. ]

Back to Bill Gates. The cow was cute, but why not reach out to those truly in need? That is, he could throw a bone to outgoing Microsoft CEO Steve Ballmer and give away a Surface 2. At least then someone outside of Redmond would own one.

Apple CEO Tim Cook could gift a new Mac Pro desktop. You’ll know the unit by its 200 possible configurations, its sky-high price tag (twice as much as comparable PC machines), and and its striking similarity to (1) something Godzilla might leave behind after eating a bad taco truck or (2) one of Darth Vader’s missing body parts.

Travis Kalanick, the CEO of Uber, recently found himself in the spotlight after his wacky Web transportation company uber-gouged users on the East Coast with cab fares that ran to hundreds of dollars to ride a couple of blocks during a snowstorm. In light of those price hikes, he could give away a gift certificate to ride in one of his cars — but only for use in fair weather, unless you’re dying to burn your own Benjamins for the ride.

Mark Zuckerberg is another technology luminary I can’t ding too hard since he recently donated almost $1 billion to charity (how many cows is that?). On the other hand, the donation was made in Facebook stock, so those charities may indeed want to spend it all in one place.

Jack Dorsey of Twitter could send a Monopoly game, which he’ll claim to have invented. Rest assured, he’ll be swimming in play money after his pending IPO.

Steve Ballmer would send three gifts, just like he tripled profits during his tenure at Microsoft. However, he’d have to ask Stephen Sinofsky what to send, which means that whatever it was, it’d be broken and you couldn’t figure it out anyway. Then he’d get booted from the game in favor of someone younger and with more hair.

Kim Jong-un isn’t exactly a tech giant but considering all the family infighting most of us go through during the holidays, you have to include a guy who executes his uncle for not clapping loudly enough. Besides, you’ll be the only one on the block with a giant headsman’s ax and a naked picture of Dennis Rodman from your secret Santa.

Larry Page and Sergey Brin would try to send you a present but wouldn’t be able to get it out for delivery in time. Then when the aforementioned Jack Dorsey claimed he invented and owned the patents for secret Santa, flying reindeer, and the North Pole, Larry and Serge would instantly buy controlling interest from him for $10 billion. Though unable to figure out what to do with their new property, their stock would inexplicably triple. With any luck, they’d send you a sixth of a certificate and be done.

If Reddit could find him, Satoshi Nakamoto might send you 500 bitcoins with which you’d either retire to Monaco or tile your bathroom, depending on what day of the week it was.

Finally, Jeff Bezos would be too busy selling everything to send anything, but when he heard all the other CEOs were doing it, he’d buy out secret Santa from under Google, turn it into “Bezos-mas,” and announce it with a promo video that depicted Santa riding behind eight flying drone-deer. Not content to control one holiday, he’d follow up with Easter-zon complete with hopping bunny drones to terrify the children, the 4th of Amazon with big discounts on Semtex and Jack Daniels, and Thank Bezos Day because, well, why aren’t we doing it already?

What are you or your cow hoping to get from your secret Santa? Wish lists can be posted below or via email: cringe@infoworld.com.

This article, “You shouldn’t have! Secret Santas of Silicon Valley,” was originally published at InfoWorld.com. Follow the crazy twists and turns of the tech industry with Robert X. Cringely’s Notes from the Field blog, follow Cringely on Twitter, and subscribe to Cringely’s Notes from the Underground newsletter.