Maria Korolov
Contributing writer

10 big myths about big data

feature
Jan 27, 20141 min

Big data has been touted as solution for everything from intrusion detection to fraud prevention to curing cancer to setting optimal product prices

Big Data has dominated tech news of late. It has been touted as a possible solution for everything from intrusion detection to fraud prevention to curing cancer and setting optimal product prices.

But Big Data, which we’re defining as data collected in large volumes, at high velocity and in a variety of formats, isn’t a cure-all for every problem. In fact, if companies that believe in some of the myths surrounding Big Data, could head off in the wrong direction, waste a lot of time and money, cost a company its competitive position in the market, or damage a company’s reputation.

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Here are some of the biggest myths surrounding Big Data.

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Maria Korolov
Contributing writer

Maria Korolov is an award-winning technology journalist with over 20 years of experience covering enterprise technology, mostly for Foundry publications -- CIO, CSO, Network World, Computerworld, PCWorld, and others. She is a speaker, a sci-fi author and magazine editor, and the host of a YouTube channel. She ran a business news bureau in Asia for five years and reported for the Chicago Tribune, Reuters, UPI, the Associated Press and The Hollywood Reporter. In the 1990s, she was a war correspondent in the former Soviet Union and reported from a dozen war zones, including Chechnya and Afghanistan.

Maria won 2025 AZBEE awards for her coverage of Broadcom VMware and Quantum Computing.

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