BenQ Mobile to lay off 10 percent

news
Jul 3, 20062 mins

Company says cuts are part of major restructuring to return to profitability

BenQ Mobile plans to lay off up to 10 percent of its German workforce as part of a restructuring plan meant to return the handset maker to profitability.

The company plans to present a concrete plan to employees by the middle of this month, BenQ Mobile GmbH & Co. OHG said in a statement Monday.

The company is in the middle of a major restructuring program meant to turn the business around after a high profile merger last year, when Taiwan’s BenQ Corp. took over Siemens AG’s loss-making mobile phone division.

The handset business was so tough for Siemens that it agreed to pay BenQ €250 million (US$320 million) to take over the ailing division. BenQ has posted losses for the two quarters that have passed since the deal.

At a company investor conference in April, the chief executive officer (CEO) of BenQ Mobile, Clemens Joos, said the new company had already shaved €150 million off its costs by trimming its R&D and marketing operations, as well as squeezing some savings from component suppliers.

Joos said Christmas sales would push BenQ Mobile to profitability by the end of the year.

The company has launched several new handsets recently and plans to introduce more throughout the year.