Intel's investment arm is providing the money to Legend Silicon, a company that specializes in making integrated circuits for digital broadcasting Intel Capital, the investment arm of chipmaker Intel, is investing up to $40 million in a digital TV IC (integrated circuit) maker.Intel Capital said Wednesday it’s providing the Series D private equity investment in Legend Silicon, a fabless semiconductor company that specializes in ICs for digital broadcasting and broadband transmission.Legend is headquartered in Fremont, California, but also has operations in Beijing and Shanghai. Specifically, the company makes terrestrial DTV (digital TV) demodulation products that comply with the new China Digital Television Terrestrial Broadcasting standard. The standard, also known by its abbreviation, DMB-TH (Digital Multimedia/TV Broadcasting – Terrestrial/Handheld), will enable digital television broadcasts of the 2008 Olympics, which China is hosting in Beijing.Legend has participated in the development of the core technology to bring digital TV to the Chinese market with Tsinghua University in Beijing, said Lin Yang, chairman and CTO of the company.Intel Capital has invested $6 billion in companies worldwide since 1991. Also Wednesday, Intel Capital announced the appointment of Sudheer Kuppam to the role of managing director for India, Japan, Australia, and Southeast Asia. He will be based in Bangalore, India. Kuppam will be responsible for leading Intel Capital’s investment strategies and expansion plans, including placement of a $250 million Intel Capital India Technology Fund. Technology Industry