Company intends to continue focussing on its business of chips for mobile phones LSI, a semiconductor, systems, and software vendor, is evaluating whether it should continue its consumer electronics business, consisting of sales of chips for DVD recorders, set-top boxes, and portable devices such as personal media players.The company will, however, continue to focus on its business of chips for mobile phones, said Philip Brace, LSI’s senior vice president for corporate planning and marketing, on Friday. The company’s key customer for this business is Samsung Electronics.“In our consumer business, we are evaluating all strategic alternatives,” said Brace. The semiconductor business requires scale, and at this point LSI’s consumer business is small, he added. The company will examine the investments required to succeed in this business long-term, and whether it is prepared to make these investments, Brace said. If it decides to retain the consumer business, a decision which the company will take over the next two quarters, it will have to be very different from what it is today, Brace said.In April, LSI completed its merger with Agere Systems, a vendor of semiconductors for the communications, networking, and mobile phone industries. Close to 60 percent of the revenue of the combined company continues to come from its storage chips and systems business, Brace said.The equipment manufacturers that the company supplies want tightly integrated systems that include management software as well, he added. In November, LSI acquired StoreAge Networking Technologies, a Nesher, Israel vendor of SAN storage management and multitiered, data protection software for the enterprise. Technology Industry