Grant Gross
Senior Writer

Lenovo sets up new consumer unit

news
Apr 5, 20071 min

Lenovo's sales in the Americas have declined in recent months

Lenovo Group has opened a consumer business unit in an attempt to increase sales of PCs and other electronic devices outside of its China base.

Lenovo, which purchased IBM’s PC business in 2004, is the top PC seller in China, but its sales in the Americas have declined in recent months.

“One of our key long-term strategic goals is to replicate worldwide the success we’ve enjoyed in the China consumer market,” Lenovo spokeswoman Kristy Fair said Thursday. “We plan to leverage what we’ve learned about the consumer business in China and apply that expertise where appropriate to other parts of the world.”

Lenovo Chairman Yang Yuanqing will run the consumer unit until a permanent executive is hired, she said.

No other details were immediately available. In February, Lenovo announced it would sell notebooks in Circuit City Stores. and Best Buy retail outlets in an effort to win more U.S. small business customers.

Grant Gross

Grant Gross, a senior writer at CIO, is a long-time IT journalist who has focused on AI, enterprise technology, and tech policy. He previously served as Washington, D.C., correspondent and later senior editor at IDG News Service. Earlier in his career, he was managing editor at Linux.com and news editor at tech careers site Techies.com. As a tech policy expert, he has appeared on C-SPAN and the giant NTN24 Spanish-language cable news network. In the distant past, he worked as a reporter and editor at newspapers in Minnesota and the Dakotas. A finalist for Best Range of Work by a Single Author for both the Eddie Awards and the Neal Awards, Grant was recently recognized with an ASBPE Regional Silver award for his article “Agentic AI: Decisive, operational AI arrives in business.”

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