Tata will set up a global delivery center in Guadalajara to be closer to U.S. customers India’s largest outsourcer Tata Consultancy Services (TCS) has set up a global delivery center in Guadalajara, Mexico, with plans to hire up to 5,000 staff there over the next five years.Having a center in Mexico helps TCS, of Mumbai, as it will be closer to U.S. customers and on a similar time zone, said Pradipta Bagchi, a spokesman for TCS said on Thursday.[ Blog: Tata’s Mexico move tackles time zones | Related news: Indian outsourcers hit by rupee appreciation | Wage inflation sinks offshoring for one startup ] The South American market also provides a significant opportunity for TCS because of a large number of regional companies investing in information technology and related services, Bagchi said. TCS currently has about 5,000 employees in South America, which service more than 150 clients there. It operates global delivery centers in Brazil, Mexico, and Uruguay, besides a business process outsourcing services center in Chile.Indian outsourcing companies are grappling with the appreciation of the Indian rupee against the U.S. dollar, as well as rising labor costs. India’s National Association of Software and Service Companies (NASSCOM) has said that the 8 to 9 percent appreciation of the rupee over the last three months is worrisome. The United States is the largest market for Indian outsourcers.TCS’ expansion in Mexico led to speculation that the company may be looking for alternative locations to India. Staff in India is still cheaper than in Mexico, and the company has no plans to scale down its operations in India, Bagchi said. A number of Indian companies have set up operations in South America and Eastern Europe to offer a near-shore option to their customers in the United States and Europe.Indian companies are also expanding in other countries to look for new talent pools, as it gets tougher to hire staff in large numbers in India. Satyam Computer Services, an outsourcer in Hyderabad, said last year it was expanding in China, Malaysia, and other locations to tap regional markets and supplement its Indian operations.TCS and India’s second largest outsourcer, Infosys Technologies, have also set up operations in China. China has, however, fallen short of expectations as an offshore location, according to Forrester Research. Two years ago, China was viewed as a key challenger to India because of its large number of engineering graduates and the support of the Chinese government to establish it as a key offshore location, Forrester said. But after an initial burst of momentum, there has been relatively little evidence of the country’s success, the research firm added.TCS’ new center at Mexico will primarily offer software development, Bagchi said. The center will serve clients in Mexico and the United States, he added. Technology Industry