AOL intros Web mail service

America Online plans to introduce on Thursday a free Web mail service as part of a test, or beta, upgrade of its AOL Instant Messenger (AIM) instant messaging service.

The second beta release of AIM 5.9, expected to be available on Thursday, will offer every user a Web mail account featuring 2GB of storage, spam filters, antivirus protection, and drag-and-drop functionality to organize messages into folders.

As would be expected, the new Web mail service will be tightly integrated with AIM. An icon will indicate if an e-mail sender or other recipients are logged into the AIM service. Users will also be able to launch the Web mail service from within the AIM client and from the AIM welcome screen. The Web mail service’s address book also will feature icons that indicate if those listed are logged into AIM.

Users’ e-mail address will consist of their AIM handle and the suffix “@aim.com”.

Other features include a search functionality for finding stored messages and the abilty to cancel a message after it has been sent, as long as it hasn’t been read and was sent to a recipient with an aol.com or aim.com e-mail address. The service will also feature a spell checker and rich text HTML formatting, which allows users to change font types, sizes and colors.

Free Web mail services have been around for a long time, so AOL may in some ways be considered a late entrant to the game. However, considering the company’s marketing clout and the popularity of its AIM service, it stands a good chance of making its presence felt quickly, said Joe Laszlo, a Jupiter Research analyst. It’s clear users are willing to give alternative Web mail services a try, and the set of features AOL is offering covers pretty much everything users are accustomed to, he said.

“The open question is how many people will convert to this as their primary Web mail account,” Laszlo said.

AOL, a Time Warner Inc. subsidiary based in Dulles, Virginia, plans to generate revenue from the Web mail service through banner ads, said Roy Ben-Yoseph, AOL’s director of communication and client products.

AOL plans to make the latest beta of AIM 5.9 available for download at some point on Thursday at http://www.aim.com/get_aim/win/win_beta.adp?aolp. In June, users will be able to sign up for the service from the company’s public Web portal at http://www.aol.com.

AOL has offered Web mail service to subscribers to its fee-based online service for several years, but this is the first such service it offers to non-subscribers under the AOL brand. AOL’s Netscape unit already offers a free Web mail service.

Separate from the 5.9 upgrade, AOL is working on a major revamping of the AIM service codenamed Triton, an early beta of which is also available now at http://beta.aol.com.