MAGIC SOFTWARE ENTERPRISE on Monday announced Magic eMerchant Version 2, the latest version of the company’s e-commerce framework. The product is positioned as a customizable framework to enable businesses to expand to the Web. Featuring integration with back-end and legacy systems, eMerchant 2 offers customization of business logic and processes, personalized pricing, order templates, and security. The core of the Magic’s technology is Magic eDeveloper, which enables modifications to be made to eMerchant without extra coding. The company said the new version of eMerchant also features sophisticated product configuration capabilities and a multitiered architecture to support multiple business units, stores, outlets, and branches. Irvine, Calif.-based Magic’s catalog presentation management system allows companies to publish dynamic data, static data, and unstructured content within the same page templates. Technology Industry