By offering CRM and other applications through an Internet-based, on-demand delivery model for enterprises, Salesforce.com was able to demonstrate how Web services can serve as a viable business model. Moellenhoff, as CTO, is a principle architect and designer of the Salesforce.com systems and has developed the company’s vision of software as a utility. “We realized the ASP doesn’t mean what people thought it meant,” Moellenhoff says. “We realized we need to build apps from the ground up to be a Web-based ASP.” Moellenhoff plans to increase availability of Salesforce.com offerings via wireless. “As a company we hope to bring CRM to more customers, large and small,” he says. Salesforce.com was lucky in some ways because its ASP model for CRM delivery was a natural fit for Web services, Moellenhoff says. “We had a lot of useful data that customers wanted to get access to. Web services has been a solution looking for a problem, and we were a natural solution for CRM.” — J.M. Return to InfoWorld’s 25 Most Influential CTOs 2002 Software Development