Paul Krill
Editor at Large

Microsoft to port Bing to the iPhone

news
Aug 12, 20091 min

A software wrapper to make it easier to do Bing searches from the iPhone apps deck is in development

Microsoft is developing a software wrapper to better enable iPhone application developers to add Bing search results to their applications, a Microsoft official said on Wednesday.

The wrapper, based on Objective C, is being tested now and is due out in a few weeks, said Alessandro Catorcini, senior program manager for the Bing search engine at Microsoft, in an interview at the Search Engine Strategies conference in San Jose, Calif.

“Right now, there is an unneeded step to climb to integrate Bing results in your iPhone app but we want to make that smooth,” he said. “We want to make it as easy as link [a] library, create an object — bam — you’re done.”

Bing was unveiled in June as a re-release of the Microsoft Live Search engine, and it was tipping point in the Microsoft-Yahoo deal. Microsoft earlier this week at the conference emphasized linkage between mobile devices and search capabilities as future expectation for search.

Paul Krill

Paul Krill is editor at large at InfoWorld. Paul has been covering computer technology as a news and feature reporter for more than 35 years, including 30 years at InfoWorld. He has specialized in coverage of software development tools and technologies since the 1990s, and he continues to lead InfoWorld’s news coverage of software development platforms including Java and .NET and programming languages including JavaScript, TypeScript, PHP, Python, Ruby, Rust, and Go. Long trusted as a reporter who prioritizes accuracy, integrity, and the best interests of readers, Paul is sought out by technology companies and industry organizations who want to reach InfoWorld’s audience of software developers and other information technology professionals. Paul has won a “Best Technology News Coverage” award from IDG.

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