Paul Krill
Editor at Large

‘Privacy first’ Brave browser exits beta

news
Nov 18, 20192 mins

By blocking trackers, invasive ads, and device fingerprinting by default, the open source browser had drawn protest from content publishers

Private file card drawer
Credit: Thinkstock

Brave Software has launched Brave 1.0, the official GA release of its controversial, privacy-focused web browser.

The open source browser combines a blockchain-based digital advertising and payments platform and “privacy by design,” combatting “surveillance capitalism” by blocking trackers, invasive ads, and device fingerprinting. This improves speed, privacy, security, and performance, the company said. 

Default settings also block malware, malvertising, and phishing. Also, embedded plugins, viewed as a security risk, are disabled by default. Browsing data stays private and never leaves the user’s device, with Brave not seeing the data on its servers or selling data to third parties.

Specific features of the Brave browser include:

  • Brave Shields, which blocks third-party ads, trackers, and auto-play videos. It is on by default and can be customized.
  • Brave Ads that compensate users for their attention. A blockchain advertising model shares 70 percent of ad revenue with users via Basic Attention Tokens, or BAT. BAT can be earned out of a Brave Rewards wallet and converted to digital assets and fiat currencies. Online creators can be supported. Brave Rewards features a wallet for desktop and mobile users.

Brave Software was founded by JavaScript inventor Brendan Eich, who is now Brave CEO. In 2016 Brave drew the ire of content publishers, who objected to the company’s plans to incorporate ad blocking in the browser. Brave today said the objections were over a model that was explored but never implemented; the model is now opt-in, with privacy-preserving ads delivered to a user’s device via a notification.

The Brave browser is intended to provide a smooth transition for users switching from Chrome or another browser. Bookmarks, cookies, and passwords can be imported. The browser previously was in a beta release that had attracted 8.7 million monthly users.

Where to download Brave

The Brave browser is available for Windows, MacOS, Linux, Android, and iOS. You can download Brave from the company website, Google Play, or the Apple App Store.

Paul Krill

Paul Krill is editor at large at InfoWorld. Paul has been covering computer technology as a news and feature reporter for more than 35 years, including 30 years at InfoWorld. He has specialized in coverage of software development tools and technologies since the 1990s, and he continues to lead InfoWorld’s news coverage of software development platforms including Java and .NET and programming languages including JavaScript, TypeScript, PHP, Python, Ruby, Rust, and Go. Long trusted as a reporter who prioritizes accuracy, integrity, and the best interests of readers, Paul is sought out by technology companies and industry organizations who want to reach InfoWorld’s audience of software developers and other information technology professionals. Paul has won a “Best Technology News Coverage” award from IDG.

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