Bob Lewis
Columnist

If the business should be driving IT, where can business executives get reliable information about the subject?

analysis
Apr 7, 20092 mins

Where can business people go to get good information about information technology? That's a great question that has no great answer.

Dear Bob …

For some time, I have been looking for a non-IT, business-executive-level publication that I might be able to share with the senior management team here to help them stay more up-to-date on technology trends.

Our executive management committee is the steering committee for IT, and most of that group is either not comfortable with technology or certainly not well versed enough in IT in general to make good decisions.

I’m trying to find a resource that will help these executives have a better overall understand of IT so that they can make better recommendations and decisions.

Any ideas?

– Info Sharer

Dear Info Sharer …

Now there’s a question — and one for which I have no good answer. So much so that I’m tempted to try to start a business to plug the gap. Regrettably, that would mean entering into the periodicals publishing game, and that sounds way too much like work for my tastes, especially since this is what Business 2.0 tried to do. And it didn’t make it.

Business Trends Quarterly is decent; if nothing else it provides a mainstream view of things, which would give your group some insights into what industry analysts think is worth paying attention to. I don’t love it, but have nothing better to recommend.

I think you’ll agree that the mainstream business publications, like the Wall Street Journal and Harvard Business Review do an awful job of it.

So: Attention everyone — if you have a better answer, please share it with all of us by posting a comment. Thanks!

Just wanted to make sure I had your attention.

– Bob