Company on July 10 to tout rich media technology as well as design tools platform Microsoft is planning a launch event on July 10 for its Silverlight 3 technology and the accompanying Expression Studio 3 toolset, a company representative said Friday evening.[ See what Microsoft had to say about Silverlight 3 in InfoWorld’s article “Microsoft cites design updates as economic booster.” ]The company has not yet announced official ship dates for the two technologies, the representative said. But the launch event, planned for the San Francisco Bay Area, is intended as an opportunity to highlight the work customers and partners have been doing with Silverlight and Expression Studio, and to tout features of the two releases. Silverlight is Microsoft’s plug-in technology for rich media applications. Version 3 has been slated to offer offline capabilities such as search engine optimization and multi-touch support, as well as hardware-based graphics acceleration. Expression Studio has featured Microsoft’s Expression suite of application design tools for building Windows and Web interfaces. Technology Industry