abednarz
Executive Editor

IBM doubles down on business analytics

news
Jan 12, 20111 min

IBM is projecting $16B in business analytics and optimization revenue by 2015

Billions of dollars, millions of man-hours, and thousands of projects at IBM are all focused on the same thing: turning scads of enterprise data into useful information.

IBM has been aggressively building an arsenal of technologies for helping companies get more value out of the data they collect. Just how aggressively? Big Blue spent more than $14 billion to acquire 24 analytics companies over the past five years. Internally, 200 IBM mathematicians focus exclusively on analytics (securing nearly 500 analytics patents for IBM in the process). Out in the field, 8,000 business consultants staff IBM’s business analytics and optimization services line, helping clients tackle data-related challenges.

BY THE NUMBERS: IBM snares 5,896 patents, Apple debuts among top 50 patent winners

A big payoff is expected from those investments. IBM’s business analytics revenue grew 14 percent year-over-year in the quarter ended Sept. 30, 2010 (compared to 3 percent companywide revenue growth). Looking ahead, IBM is projecting $16 billion in business analytics and optimization revenue by 2015.

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abednarz

Ann Bednarz is the executive editor of Network World. Ann is a longtime IT journalist and has spent 26 years writing and editing for Network World, where she has worked as a news reporter, managed product testing and reviews, and developed features and how-to articles for an audience of network professionals and data center managers. Over the last two years, she has conceived and edited award-winning content for Network World that includes 2025 Jesse H. Neal Award finalists, 2025 Azbee Award regional winners and national finalists, and 2024 Eddie & Ozzie Award finalists.

Ann holds a bachelor’s degree in architecture and spent the early part of her journalism career writing about architectural design and construction. In her free time, she keeps those skills alive through DIY projects.

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