by Lena West

Enough Social Media Theory Already!

analysis
Oct 31, 20072 mins

As I go around the country speaking about social media, I'm noticing a thing or two about how corporations are approaching social media.

(Info on a chance to get open access to my brain, below.)

As I go around the country speaking about social media, I’m noticing a thing or two about how corporations are approaching social media.

Sadly, many are desperately afflicted with ‘analysis paralysis’.

And, here’s why:

Corporations are sending their execs to conferences to learn all about various social media tools. (This is a good thing.)

But, many times speakers at these conferences want to impress you with Powerpoint slides featuring the colorful million-dollar logos of the companies they’ve worked with — or with a heap of social media theory.

You know, the talk…the history of social media, why it’s important, yada, yada. But, very few experts are really letting enterprises know what they should DO about social media. Thus, my delivery style is much more ‘knowledge transfer’ and less ‘talking head’.

I say, let’s start acting on what we already know. Is it always going to be correct? No. But, what is? Let’s just START somewhere.

To that end, on Tuesday, November 6th, at 2:00pm, EST (11:00am, PST), I will be doing a Live Chat Session for InfoWorld’s IT Exec Connect.

If you’re sick of rhetoric and want the straight dope about what your organization can DO in re: social media, click here to be there.