Introducing the online reputation hack. Kudos to Bruce Schneier for bringing us word of a new variant on hacking: the social network reputation hack. Schneier is blogging today about latest social networking phenom: FakeYourSpace.com, a new service that promises to hook you up with scads of model-esque guys and gals to populate your Web page. For just $.99 a month/friend, customers can browse Fakeyourspace’s stable of models and pick those they wish to join their social network. The fakeyourspace folks will then add that person as a friend to your network (picture included, of course) and give you 2 comments a week, to boot. For twice the fee, you can get twice as good a friend (4 comments a week). Not sure if fakeyourspace.com is for real or not. The domain was registered back in June, but neither the model selection nor checkout features seem to work as of Thursday. But it’s no secret that sites that allow you to game your online reputation are proliferating. And, as more social and business networking gravitate to sites like MySpace, Facebook, LinkedIn,and the like, who’s to say that a few gonzo model friends on your friends list doesn’t boost your appeal — Sure, it’s depraved and pathetic, but think of it as the online equivalent of a botox injection. Technology Industry