Contributing writer

Trapped in an endless price-guarantee loop

analysis
Apr 2, 20092 mins

Best Buy's 110 percent "best price" guarantee has one reader spinning his wheels

Dear Gripe Line,

Merchants want you to believe they will match a lower price, but it is never as simple as it seems.  I wanted a 1TB SATA hard drive for my desktop.  I compared prices and Best Buy was $10 more than Fry’s on a Seagate drive.  I was shopping online, but Best Buy offered in-store pickup. Since I was driving right past a Best Buy that day, I used the online order system as a way to check inventory. The drive was the same price in the store as it was online.  It was in stock, so I ordered it and picked it up 90 minutes later.

I saw the exact same drive offered by Staples the next week at $10 less and went back to Best Buy get 110 percent of the difference refund, as advertised.  I was told that since I ordered it online, I had to deal with online customer service.  When I called Best Buy online customer service, I was told that while the store matches any storefront merchant, Bestbuy.com only guaranties prices when it advertises the same product for less.  So there are two different policies depending on if I walked into the store and bought it or ordered it online and picked it up at the exact same store.

The website does explain this IF you read very carefully but it does not make it very clear.  Plus, the policy makes no sense when the prices are exactly the same.

–Harvey

Contributing writer

Christina Wood has been covering technology since the early days of the internet. She worked at PC World in the 90s, covering everything from scams to new technologies during the first bubble. She was a columnist for Family Circle, PC World, PC Magazine, ITworld, InfoWorld, USA Weekend, Yahoo Tech, and Discovery’s Seeker. She has contributed to dozens of other media properties including LifeWire, The Week, Better Homes and Gardens, Popular Science, This Old House Magazine, Working Woman, Greatschools.org, Jaguar Magazine, and others. She is currently a contributor to CIO.com, Inverse, and Bustle.

Christina is the author of the murder mystery novel Vice Report. She lives and works on the coast of North Carolina.

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