Bob Lewis
Columnist

Does your domain matter in a job search?

analysis
Mar 12, 20092 mins

As is usually the case, the answer is that it depends. In this case the answer also is that usually it doesn't matter very much.

Dear Bob …

Recently, a friend of mine said that, when job-hunting, she didn’t want to use a Gmail account because she was concerned about how potential employers would view it.

I was rather surprised. I wouldn’t think hiring managers and so on would care, so long as it wasn’t an address like hot_steamy_blonde@gmail.com or anything like that.

Have you heard of any employers frowning on applications from Gmail or Yahoo Mail or the like?

– Innocuous

Dear Innocuous …

I think your friend is thinking about the right subject but hasn’t arrived at the right answer.

The subject is personal branding – how you want a hiring manager to think about you. As professional markets know, even small inconsistencies can damage a brand, so it’s worth thinking about every element of the material you make visible to a prospective employer.

My opinion about a Gmail address specifically is that while many employers discourage or forbid its use for corporate e-mail, no reasonable hiring manager would think twice about which consumer e-mail service an applicant subscribes to for personal use.

That’s for hiring in general. For a technical IT position, I would say that an AOL address probably conveys the wrong image — AOL’s core customers are non-technical consumers. Speaking unscientifically, I’d think that of the major services, the order would look like this, from least desirable to best image-enhancer:

1. AOL

2. Hotmail

3. Yahoo mail and Gmail (tie)

4. Local broadband ISPs

5. Personal/family e-mail domain.

If you were looking to hire a deep-in-the-wires netadmin, I think you’d agree the e-mail address firstname@lastname.com would make a good if subliminal impression. Likewise, someone with that e-mail address who applied for a warehouse management job might seem just a bit off the mark.

– Bob

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