Finally, Apple listens to its customers -- but the real gains are in the new APIs rather than belated cut and paste If you ask me, the fuss over iPhone OS 3.0 is a little over the top. After all, functions like cut and paste have been available on other smartphones for an embarrassingly long time. iPhone users like me have reason to be excited, but I see this as catching up, not jumping ahead.The update will address several glaring oversights. Not just copy, cut, and paste, but MMS, a landscape keyboard, calendar sync, and Spotlight search. By introducing 1,000 new APIs, Apple is also working hard to woo developers. [ For the full rundown on iPhone 3.0, including a guided tour of the new features, see InfoWorld’s special report. ] The question is, will it work? How many of the new features will translate into truly useful stuff and not just more iFart apps? Eventually, I hope we’ll see more iPhone apps of the kind offered by Workday, the software-as-a-serice HR and ERP software vendor.Meanwhile, here are my favorite new features. Shake-to-undo clearly has the highest coolness factor. As for practical usability, it’s the landscape keyboard hands down — the portrait keyboard is small even for my dainty digits, so I don’t know how the rest of you were coping. And finally, there’s support for MMS. The lack of it has been a thorn in my side for awhile, since many of my contacts are picture-message happy (Charlie, this means you). While I’m receiving photos of Boston Bull Terriers and girls doing yoga on cable, the rest of you can receive more useful content, such as business cards or presentation photos. There are a million ways that MMS is going to improve business usage on the iPhone. Technology IndustrySmall and Medium Business