Effectiveness Tip (originally appeared on www.itcatalysts.com, 10/15/2001) Apply the theory of evolution. Darwin didn't theorize that the fittest organisms survive. His theory states that those best adapted … that fit best into their environment … are the ones that shape succeeding generations. Evolution is contextual. You should be too. So whether you're planning business strategy or selecting information techn Effectiveness Tip (originally appeared on www.itcatalysts.com, 10/15/2001)Apply the theory of evolution.Darwin didn’t theorize that the fittest organisms survive. His theory states that those best adapted … that fit best into their environment … are the ones that shape succeeding generations. Evolution is contextual. You should be too. So whether you’re planning business strategy or selecting information technology, remember the difference between “best” and “best fit.” Your goal is always the latter. ——– Technology Industry