Paul Kedrosky showcases this this interview with IDEO founder David Kelley. I found this particular comment fascinating and appropriate for how open source works:We don't believe in this notion of a bunch of smart people sitting around being clever. We believe in this notion that you hang out with the people who will benefit, and develop real empathy for them. Look for latent, nonobvious needs that they have. Th Paul Kedrosky showcases this this interview with IDEO founder David Kelley. I found this particular comment fascinating and appropriate for how open source works:We don’t believe in this notion of a bunch of smart people sitting around being clever. We believe in this notion that you hang out with the people who will benefit, and develop real empathy for them. Look for latent, nonobvious needs that they have. Then give it to the smart people to try to figure out innovation.Imagine that. Let customers figure out the innovation they need – you just build it for them. I believe this is easier to do when your business model depends on them being ecstatically happy every day of their subscription with you as the vendor. It’s hard to feel empathy when you only have to care about the customer right up to the point that she buys from you. Open Source