Matt Asay
Contributing Writer

The software industry evolves…

analysis
Jun 24, 20072 mins

I'm increasingly convinced that we are at a critical juncture in the evolution of the software industry

The industry is clearly moving toward service-based software models. Open source, enterprise SaaS (e.g., Salesforce.com”), consumer/Internet SaaS (e.g., Google, Digg, Yahoo!, etc.), etc. are tangible examples of the move away from “tangible” licenses to lock-in value and lock-out competition. The old world is fading, though it will take a long time for it to fade to the point of irrelevance, as Savio is fond of pointing out.

611430157_7213e6529c_m.jpg
My (fool’s) hope is that as we move out of the world of proprietary license competition the level of competition will become both more fierce and collegial, because it will be more focused on serving customer needs and less on clubbing competitors. But that’s my naive hope, and I’m not expecting us to move out of a Hobbesian existence anytime soon.

It’s time to evolve. There are better models available for serving customer needs than our Neanderthal proprietary past. It’s not that this model is bad in some religious sense. But it is bad in how it treats the customer (as a would-be criminal who will steal value if she can). And it is bad in its inefficiency (expensive sales and marketing costs, higher than necessary development costs because it reserves all development – even tertiary development like language backs and “last-mile” configuration/customization, etc.).

We can do better. We should do better. And, regardless of the old guard’s protestations, we will do better. (To that point, it’s fascinating to watch the old guard experiment with open source. Some are doing highly interesting things with open source, as I’ll be highlighting this coming week.)

Open source is an unstoppable force at this point.

Matt Asay

Matt Asay runs developer marketing at Oracle. Previously Asay ran developer relations at MongoDB, and before that he was a Principal at Amazon Web Services and Head of Developer Ecosystem for Adobe. Prior to Adobe, Asay held a range of roles at open source companies: VP of business development, marketing, and community at MongoDB; VP of business development at real-time analytics company Nodeable (acquired by Appcelerator); VP of business development and interim CEO at mobile HTML5 start-up Strobe (acquired by Facebook); COO at Canonical, the Ubuntu Linux company; and head of the Americas at Alfresco, a content management startup. Asay is an emeritus board member of the Open Source Initiative (OSI) and holds a JD from Stanford, where he focused on open source and other IP licensing issues. The views expressed in Matt’s posts are Matt’s, and don’t represent the views of his employer.

More from this author