Apple’s Price Cuts

analysis
Sep 11, 20072 mins

I've never seen as much feedback on my blog as the earlier post on the iPod Touch from earlier today. So I thought I'd add some fuel to the fire... Part of Apple's announcements last week include a $200 price cut on the iPhone. While most people thought this was a great move, some were bitching that this move screwed early adopters. Sure 2 months is a pretty fast time to do a price cut, but if its the right thin

I’ve never seen as much feedback on my blog as the earlier post on the iPod Touch from earlier today. So I thought I’d add some fuel to the fire…

Part of Apple’s announcements last week include a $200 price cut on the iPhone. While most people thought this was a great move, some were bitching that this move screwed early adopters. Sure 2 months is a pretty fast time to do a price cut, but if its the right thing, it’s the right thing. Still Apple did good to announce that they are offering early adopters a $100 store credit good towards new purchases. As Steve Jobs wrote in an open letter:

…Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.

Hey, they didn’t have to do anything and I think getting $100 coupon is pretty good deal. I’ve never had Sony, Dell or Palm send me a coupon when they cut prices. What do you think?