Gary Little from Morgenthaler has an insightful post titled From Internet 'Traffic' to Open-Source 'Community' on the subtleties between traditional, OSS, and consumer marketing. Both consumer Internet and open-source companies deliver their primary services through the Web. To do so, each attempts to build an attractive Web “property” filled with free and compelling content that entices users to visit often, in Gary Little from Morgenthaler has an insightful post titled From Internet ‘Traffic’ to Open-Source ‘Community’ on the subtleties between traditional, OSS, and consumer marketing. Both consumer Internet and open-source companies deliver their primary services through the Web. To do so, each attempts to build an attractive Web “property” filled with free and compelling content that entices users to visit often, invite their friends, and make user-generated contributions. Consumer Internet companies refer to their customers as “traffic.” Open-source companies refer to their developers as “community.” But both employ many of the same techniques to acquire, engage, grow, and monetize their user base. Disclosure: Gary is an investor in MuleSource, my employer. Open Source