Citrix Systems is holding their 10th annual technology conference - Citrix iForum 07, the App Delivery Expo - here at the Mandalay Bay Resort and Casino in Las Vegas. The show is bringing together the old and the new. Long time Citrix customers may be being exposed to server virtualization for the first time in many cases. Citrix is exposing its end-to-end solutions, showcasing its Presentation Server technology Citrix Systems is holding their 10th annual technology conference – Citrix iForum 07, the App Delivery Expo – here at the Mandalay Bay Resort and Casino in Las Vegas.The show is bringing together the old and the new. Long time Citrix customers may be being exposed to server virtualization for the first time in many cases. Citrix is exposing its end-to-end solutions, showcasing its Presentation Server technology and its newly acquired technology from both Ardence and XenSource.With over 4,000 people in attendance at the show, Citrix is making a lot of noise – the keynote session started out with a bang! Literally. With an explosion of fire works set off before Citrix’s CEO Mark Templeton took the stage, people sat up and took notice. Mark Templeton highlighted the company’s vision and strategy for application delivery. And if you didn’t understand where all the pieces and parts fit into a tightly grouped offering and a solid end-to-end strategy before the keynote, you left knowing exactly what Citrix intends on doing for the next few years. In addition to the NEC partnership announced by XenSource before the Citrix acquisition, Citrix and Dell have since come out with an announced partnership to make server virtualization technology a reality for customers of all sizes on Dell hardware. By offering Citrix XenServer OEM Edition across Dell’s PowerEdge server line in the coming year, the companies will bring built-in, easy-to-use virtual machine installation and management to millions of Dell customers worldwide. As part of the agreement, Citrix XenServer will support Dell OpenManage and XenServer OEM Edition and XenServer Enterprise will be tested, qualified and supported by Dell.Citrix also announced an agreement with HP to qualify and sell Citrix XenServer Enterprise Edition on industry-standard HP ProLiant and BladeSystem servers. HP and Citrix’s expanded relationship provides customers the ability to purchase an entire virtualization solution, from server to software, from HP with the added benefit of interoperability and HP support. Business Objects, a leading provider of business intelligence (BI) solutions, also spoke on stage and announced its partnership with Citrix Systems to deliver a Crystal Reports Server XI virtual appliance. The new offering is a pre-installed and pre-configured solution that will help reduce deployment time from days to minutes. In addition, for the first time, the two companies are offering customers a chance to instantly evaluate the product through a virtual “test-drive”, thus eliminating the cost and complexity typically associated with enterprise software evaluations. More live demonstrations of Citrix products and technologies are promised for the second keynote. Software Development