SWsoft, perhaps the second largest virtualization software producer in the market, recently decided that it would change the company name, its logo, its product names and its vision all in one fell swoop. In January 2008, the company will adopt the Parallels name for its new corporate name and image. It wasn't long ago, the beginning of this year, that SWsoft officially announced that it had quietly acquired Pa SWsoft, perhaps the second largest virtualization software producer in the market, recently decided that it would change the company name, its logo, its product names and its vision all in one fell swoop.In January 2008, the company will adopt the Parallels name for its new corporate name and image. It wasn’t long ago, the beginning of this year, that SWsoft officially announced that it had quietly acquired Parallels several years earlier. And now, the acquired becomes the name and face of the acquirer. When asked why the change, SWsoft CEO Serguei Beloussov said that they want to look like one company with a single vision and a single brand. At the same time as the name change, the company also announced its new initiative called “Optimized Computing”, which focuses on providing consumers, business and service providers with what the company describes as the industry’s broadest portfolio of multi-platform virtualization and automation software.“This means enhancing Windows, Linux, Mac, x86 and ia64-based bare metal systems with innovative hypervisor-based virtualization, container-based virtualization and a suite of complementary automation solutions,” said Beloussov. “Truly optimized computing requires virtualization, system automation and business automation components – which our company is unique in providing.”SWsoft said that 2008 would be a big year for the company. They will release a new version of Virtuozzo, the company’s container or operating system virtualization application; major updates to Parallels Desktop and Parallels Workstation; a server based hypervisor; and a new virtualization management software that will manage not only Virtuozzo and Parallels, but also other popular third-party virtualization platforms from a single, flexible interface. Multiple SWsoft products will soon be renamed gradually to foster clarity, simplicity and strength.Parallels Desktop (no change) Parallels Workstation (no change) Parallels Server (no change) Parallels Virtuozzo Containers (Virtuozzo) Parallels Management Console (VZMC) Parallels Infrastructure Manager (VZCC) Parallels System Automation (PEM) Parallels Business Automation (PEM/HSPc) Parallels Plesk Control Panel (Plesk) Parallels Plesk Expand (Expand) Parallels Plesk Sitebuilder (Sitebuilder) Parallels Ensim Pro (Ensim Pro) Parallels HSphere (Hsphere) Parallels Confixx (Confixx) Parallels Open Platform (Fusion) Parallels Technology Network (SWDN) Parallels Partner Network (PartnerNet) Application Packaging Standard (no change) OpenVZ (no change) These names will be phased in with new program releases.You can find out more information, here. Software Development