Intel’s been attaching code names to its mobile products for a long time, but the company’s penchant for code seems to have reached a fever pitch of late. Take last week at IDF. The announcements flying out of Beijing had so many associated code names, I felt like I was reading roll-call in a classroom full of preschoolers named by bougie parents. It’s getting hard for anyone to follow, let alone someone who doesn’t regularly track the industry. Here’s the gist:— Santa Rosa: Just over four years ago, Intel introduced a new mobile CPU, chipset, and wireless card all bundled under one code name–Centrino. Since then, the company has refreshed Centrino, but in the true spirit of confusion, each refresh has its own code name as well. Santa Rosa is the latest Centrino refresh. It includes a 65 nanometer, Core 2 Duo processor (Merom); a new chipset with an 800MHz front-side bus (Crestline); and an 802.11n wireless card (Kedron). The refresh is expected next month. A couple other intriguing Santa Rosa details: it supports Intel Turbo Memory (Robson)–the flash memory that stores enough data that the CPU doesn’t need to tap the hard drive to boot up or access many applications, letting you boot or open apps in a few seconds. Also, it doesn’t support 3G; instead, Intel’s said it’ll be a WiMax-only operation going forward. — Montevina: Speaking of WiMax, Intel will build support for the technology into Montevina, the refresh of Santa Rosa, which will show up in 2008. The Montevina components will be a Core 2 processor manufactured under a more efficient, 45nm process (Penryn); a chipset that supports a 1,067MHz bus and 800MHz DDR 3 memory (Cantiga); and a WiMax card that shares the same name as Brangelina’s baby (Shiloh). — McCaslin: Though their overall usefulness is still up in the air, Intel is officially saying “I do” to Ultra Mobile PCs (UMPCs) with McCaslin, which incorporates one of two Intel processors (Steeley) running at either 600MHz or 800MHz specifically for UMPCs. Devices based on this 2007 version will run Windows Vista, but in 2008, we’ll see the first UMPCs running Linux (Menlow). Technology Industry