Dear Bob ...One comment about your article ("The new prudes," Keep the Joint Running, 7/9/2007) that I shared with some folks on my forward list:I lobbied for this position 3 years ago, and wanted to fill it (someone to build a rich end-user "tool kit"). "Not worthwhile," "not enough to keep someone busy," "no real need," were some the comments I got back. Sad thing is, I bet they still feel the same way today.- Dear Bob …One comment about your article (“The new prudes,” Keep the Joint Running, 7/9/2007) that I shared with some folks on my forward list:I lobbied for this position 3 years ago, and wanted to fill it (someone to build a rich end-user “tool kit”). “Not worthwhile,” “not enough to keep someone busy,” “no real need,” were some the comments I got back. Sad thing is, I bet they still feel the same way today. – FrustratedDear Frustrated …The sad thing is, your colleagues were right. There is no “need.” It’s a matter of asking the wrong question. Those who ask what the business “needs” are applying Maslow’s hierarchy of needs – an intensely human construction – to the corporation. If a corporation were nothing more than a big person this would be appropriate. But it isn’t.Asking what the corporation needs is the wrong question. Asking what provides sufficient value to warrant the required investment is the right question. When you point this out, those who disagree with you will hand-wave it off, explaining that it’s “really the same thing.”It is, too, in the same sense that black is the same as white only darker. – BobPowered by ScribeFire. Technology Industry