You might think that sophisticated e-stores are back-ended by elaborate applications like Microsoft's Commerce Server. While that's true in some cases, there are about 85,000 developers building great e-commerce sites with Adobe Dreamweaver and WebAssist's eCart extension. This potent combination provides coders with point-and-click, fully customizable shopping carts. The just-released $249.99 eCart 3.7 ($199.9 The just-released $249.99 eCart 3.7 ($199.99 until Oct. 10) takes the shopping experience to a new level, while still shielding developers from the hard work. As previously, you merely drag shopping cart components from the eCart Dreamweaver Behaviors panel to the desired spot on your ASP, ColdFusion, or PHP pages. One significant new feature lets you select PayPal Website Payments Pro for checkout. Many merchants will find this important because there’s one transaction rate for all payments and low monthly fees. Importantly, users don’t have to leave the main site for payment processing with credit cards. In all, eCart now supports 35 checkout methods and eight merchant gateways, including PayPal Standard, LinkPoint, and WorldPay.A separate new component, Digital File Pro ($99.99), securely delivers digital goods (software, pay-per-view, and digital assets) through your shopping carts. Again, there’s no heavy coding involved – but excellent flexibility, such as restricting downloads to authorized users within a date range or limiting the number of downloads.If you’re still unsure about eCart 3.7, WebAssist offers a $19.99 monthly subscription (plus a one-time $19.99 activation fee). As with the purchased software, there’s no limit on the number of online stores you can build. This subscription option, plus high quality support I’ve always received from WebAssist, is more reason for getting eCart 3.7 to polish your commerce websites in time for the fast-approaching holiday buying season. For more information, go to www.webassist.com. Technology Industry