Amazon's SOA play: InfoWorld Lead Analyst Jon Udell looks at Amazon's recently announced FBA (Fulfillment by Amazon), which will make Amazon's warehouse, its customer service, and its pick, pack, and ship machinery available to sellers. How will the endeavor work? We'll have to wait and see, but Udell predicts that "as we watch it unfold, we'll all deepen our understanding of what SOA [service-oriented architect Amazon’s SOA play: InfoWorld Lead Analyst Jon Udell looks at Amazon’s recently announced FBA (Fulfillment by Amazon), which will make Amazon’s warehouse, its customer service, and its pick, pack, and ship machinery available to sellers. How will the endeavor work? We’ll have to wait and see, but Udell predicts that “as we watch it unfold, we’ll all deepen our understanding of what SOA [service-oriented architecture] can mean and how services can evolve into products.” Pool your IT assests: InfoWorld Chief Technologist Tom Yager presents a novel approach to IT spending that could eliminate spending redundancies. Rather than creating separate IT spending budgets, “virtualize all assets, and turn managers with spending authority into IT investors… . IT gets to decide where the new boxes live and what badge is on them; but new investments always buy the latest hardware, and even though everything is virtually pooled and dynamically provisioned, no investor in the pool ever gets fewer cycles, less memory, smaller network pipes, or less storage than what their investment entitles them to.” VMware Converter evolves: Over in the InfoWorld Virtualization Report, David Marshall takes a look at VMware Converter 3. The company is aiming to meet the needs of data centers seeking ways to migrate their physical servers into virtual machines. VMware’s “next generation conversion tool that enables fast and reliable Physical-to-Virtual and Virtual-to-Virtual conversions through a simple and centralized management product.” Technology Industry