Wait, don't tell me. Something big is happening today, but I can't seem to put my finger on it. Hmmm... what could it be? iPhone, therefore I am. Whatever you think of Steve Jobs (saint or sinner, macher or mensch) you have to admire how the man has played the media to perfection. The selling of the iPhone is high tech's most masterful marketing campaign since the introduction of Windows 95 – and Apple didn't ha Wait, don’t tell me. Something big is happening today, but I can’t seem to put my finger on it. Hmmm… what could it be? iPhone, therefore I am. Whatever you think of Steve Jobs (saint or sinner, macher or mensch) you have to admire how the man has played the media to perfection. The selling of the iPhone is high tech’s most masterful marketing campaign since the introduction of Windows 95 – and Apple didn’t have to pay the Stones $12 million or hire Jay Leno. One measure of the insanity: more than 4,000 iPhone-related domains have been registered this year, and another 4,000 are expected. One optimistic eBayer is auctioning off iphone-usa.com for a starting bid of $25K. And who knows, he might even get it. The stupidity is only just starting. Don’t Stop Believin’. Microsoft has released a “fact pack” to its OEM partners, serving up tasty talking points to convince customers not to wait for Service Pack 1 before eating the Vista enchillada. Among the fun facts: Vista has suffered fewer security vulnerabilities than XP did in its first 90 days. (Also, it goes really well with guacamole.) Meanwhile, the top two questions asked of Microsoft’s UK licensing team are slight variations on “Can we downgrade to XP now?” and “How do we downgrade again?” Somewhere in Redmond, a chief executive’s desk is tumbling to the earth. Who gives a Chivas? Because the Internet just isn’t commercial enough, Chivas Regal and MSN have launched a new channel where you can watch Flash videos of “Chivas Life Ambassadors” cavorting on catamarans with buxom bimbos. It’s kind of like The Playboy Channel without the sex, nudity, or pipe-smoking octogenarians. This is apparently parent company Pernod Ricard’s attempt to prove Chivas is not just for fat stogie-smoking businessmen from Des Moines. If the Chivas marketing mavens really wanted to prove they were ‘down with the kids’, they shouldn’t have picked MSN. Soft cell. After serving a smidge more than half of her 45-day sentence, Paris Hilton is now free to get herself arrested again. Frankly, I’m disappointed – I had two more weeks of Paris in Prison jokes ready to go. There is no truth to the rumor, however, that the sobriety-challenged heiress got her sentence commuted so she could wait in line for an iPhone. She has people for that.Would you stand in line for an iPhone? Tell your story below or email me here. Top tipsters may receive a bag for storing their most prized possessions. Software DevelopmentSmall and Medium Business