With CD sales tanking as more and more music lovers buy just the songs from the album that they like, Apple iTunes is set to offer a plan to boost album sales. Apple will try to help the recording industry by offering iTune users a discount on any full album they buy based on the singles they have already paid for from that album. If an album is $9.99 and a user already has two songs for which they paid 99 cents With CD sales tanking as more and more music lovers buy just the songs from the album that they like, Apple iTunes is set to offer a plan to boost album sales. Apple will try to help the recording industry by offering iTune users a discount on any full album they buy based on the singles they have already paid for from that album. If an album is $9.99 and a user already has two songs for which they paid 99 cents, then the cost of the album would be $7.97.I suppose after a major battle between Jobs and the recording industry over holding the price of single tunes to 99 cents, the industry wanted a tiered pricing structure based on the popularity of the song and the singer, Steve Jobs is trying to show some good will. But there is a far bigger issue here. If as the pundits say we are seeing the consumerization of the enterprise then as consumers go so goes enterprise users. In other words we can soon expect the same attitude to extend to enterprise software. No one will want to pay for an entire application. Rather companies will only pay for what they need and use.Of course, I know that this has been talked about for several years and the SaaS [Software as a Service] is a form of this model. However, now we are seeing a real live digital example of the theory being put into practice. In fact, why couldn’t even my SaaS application be componentized more? Why should I pay $120 per user per month when I use only a small portion of what is available? The news from the recording industry should be a wake up call to the giants of the software industry. Technology Industry