Martin Heller
Contributing Writer

Three Pitches

analysis
Mar 28, 20072 mins

Last week, I got three developer-oriented PR pitches for coverage. None of them got me fired up right away, so let me put it to you: do you want to hear more about any of this stuff? First, there was Backbase. They have been pricing their AJAX framework kits, which my esteemed colleague Peter Wayner reviewed favorably last November, at $6,000 per CPU for the Client Edition, and $8,000 per CPU for the JSF and Str

Last week, I got three developer-oriented PR pitches for coverage. None of them got me fired up right away, so let me put it to you: do you want to hear more about any of this stuff?

First, there was Backbase. They have been pricing their AJAX framework kits, which my esteemed colleague Peter Wayner reviewed favorably last November, at $6,000 per CPU for the Client Edition, and $8,000 per CPU for the JSF and Struts editions. That’s pretty steep unless you’re an Enterprise. Now they’re offering any edition at $2,000 per developer seat, which includes a runtime license for two CPUs.

Does that whet your interest? Why or why not?

Then, there was salesforce.com. Peter Coffee wrote to let me know what their Spring ’07 release includes AppSpace, “a facility for building customer-facing portals using AppExchange applications and other assets built on the Apex platform.” Peter says that “this is a real game-changer for quickly creating and deploying a customer-facing Web presence with a scalable On Demand infrastructure.”

Are customer-facing portals important to you? If so, would AppSpace make you want to jump on the salesforce.com bandwagon?

IBM Codestation in Second Life
Finally, there was IBM Developer Relations, who wanted me to know about developerWorks Exchange , their developer community, and IBM CODESTATION , their 3-D area in the virtual world of Second Life.

I couldn’t actually get the CODESTATION link to work, but I was able to find IBM CODESTATION by name and teleport there from within Second Life, once I registered and logged in. IBM says that they are “helping developers form social networks to work together more collaboratively and accelerate the software development process.”

Are you looking for a new social network for programming? If so, does either of these IBM initiatives appeal to you?

Let me know how you feel about any of these pitches by leaving a comment here.

Martin Heller

Martin Heller is a contributing writer at InfoWorld. Formerly a web and Windows programming consultant, he developed databases, software, and websites from his office in Andover, Massachusetts, from 1986 to 2010. From 2010 to August of 2012, Martin was vice president of technology and education at Alpha Software. From March 2013 to January 2014, he was chairman of Tubifi, maker of a cloud-based video editor, having previously served as CEO.

Martin is the author or co-author of nearly a dozen PC software packages and half a dozen Web applications. He is also the author of several books on Windows programming. As a consultant, Martin has worked with companies of all sizes to design, develop, improve, and/or debug Windows, web, and database applications, and has performed strategic business consulting for high-tech corporations ranging from tiny to Fortune 100 and from local to multinational.

Martin’s specialties include programming languages C++, Python, C#, JavaScript, and SQL, and databases PostgreSQL, MySQL, Microsoft SQL Server, Oracle Database, Google Cloud Spanner, CockroachDB, MongoDB, Cassandra, and Couchbase. He writes about software development, data management, analytics, AI, and machine learning, contributing technology analyses, explainers, how-to articles, and hands-on reviews of software development tools, data platforms, AI models, machine learning libraries, and much more.

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