Buzzlogic prediction: Melinda Doolittle–not Sanjaya–will win American Idol

analysis
Apr 16, 20072 mins

Statistical analysis of the blogosphere points to why Melinda Doolittle will win American Idol The prediction is not mine but comes from the founder of Buzzlogic a startup that monitors blogosphere conversations, mainly by topic and keyword, for brand managers and marketers at large and small companies. Buzzlogic takes keywords and with algorithms maps the intricate web of links that take place between bloggers

Statistical analysis of the blogosphere points to why Melinda Doolittle will win American Idol

The prediction is not mine but comes from the founder of Buzzlogic a startup that monitors blogosphere conversations, mainly by topic and keyword, for brand managers and marketers at large and small companies.

Buzzlogic takes keywords and with algorithms maps the intricate web of links that take place between bloggers and readers posting comment.

Buzzlogic determines who the thought leaders are by looking at the number of hits on a topic bloggers receive. The algorithms also factor in the number of posts that a blogger posts on a specific topic because this helps to build credibility of the blogger as an expert on a topic.

Using all of these approaches, and more, Todd Parsons, co-founder of Buzzlogic told me that Melinda Doolittle will win American Idol this year.

View report for all American Idol contestants

Although Sanjaya and Doolittle are almost in a dead heat for the most number of blogs written about them among the American Idol contestants, Sanjaya’s posts are almost all negative while Doolittle’s are all positive.

View the American Idol winner’s circle

View Sanjaya’s Buzzlogic results

If Buzzlogic’s prediction is correct, they should try predicting the winner of the next presidential election.

If they get that one right, too, we will have a very real demonstration of how the World Wide Web can bring down, or as it used to be called “disintermediate” yet another hallowed institution, presidential pollsters, such as Gallup and Zogby.