SAP draws a line in the sands of the Middle East

analysis
May 8, 20072 mins

We all know that much of Asia is booming -- manufacturing, outsourcing, and, I suppose, capitalism in general is reinvigorating many economies and, it is to be hoped, raising the standard of living of its populations. See my Reality Check blog, The Truth About China. With that in mind, I asked Hasso Platner, founder of SAP, if he saw any signs of high tech life in the Middle East. My thinking was that if compani

We all know that much of Asia is booming — manufacturing, outsourcing, and, I suppose, capitalism in general is reinvigorating many economies and, it is to be hoped, raising the standard of living of its populations.

See my Reality Check blog, The Truth About China.

With that in mind, I asked Hasso Platner, founder of SAP, if he saw any signs of high tech life in the Middle East.

My thinking was that if companies in the Middle East require the kind of software and technology that SAP offers, it might be a leading indicator of change taking place in that part of the world.

Platner’s answer surprised me.

“Many, many years ago I made a decision that we don’t go to the Middle East directly. Actually we sold the label SAP to an organization which is serving from Morocco to Iran. East of Iran SAP starts again and west of Morocco is the ocean.

“The whole Arab world, the whole Middle East excluding Israel, is not served by SAP.”

I asked the next obvious question.

“Why not?”

“We didn’t want to go there….”

Considering past history, Germany, Israel, and the Arab world is a very sensitive issue and would require a very long blog with many, many comments. So I will just say, you can draw your own conclusions as to “why not?”

However, as far as I can tell Platner’s business philosophy is at least in part based on what he believes is the right thing to do.

This is in sharp contrast to companies like Yahoo, which is willing to turn over the names of dissidents in China to the government– “we adhere to local laws” –for the sake of a profit.