Apple bows to pressure and upgrades iPhone

analysis
Jun 18, 20072 mins

Perhaps a day without Apple iPhone news was too much to bear for Apple's marketing department. Therefore, Apple chose Monday, a week after Apple's original iPhone announcements at the WWDC07 (World Wide Developer Conference), to announce the phone "will deliver significantly longer battery life when it ships on June 29 than was originally estimated when iPhone was unveiled in January." For details on the Safari/

Perhaps a day without Apple iPhone news was too much to bear for Apple’s marketing department.

Therefore, Apple chose Monday, a week after Apple’s original iPhone announcements at the WWDC07 (World Wide Developer Conference), to announce the phone “will deliver significantly longer battery life when it ships on June 29 than was originally estimated when iPhone was unveiled in January.”

For details on the Safari/iPhone browser look here.

What is not clear from the announcement is whether Apple techies just underestimated the battery life or Apple decided to replace the original battery with a better one before it ships.

Perhaps Apple didn’t intend to spend the money at first and so opted for a cheaper battery, but following a lot of not-so-great press last week, marketing decided they had better recapture the positive press the iPhone first received back in January.

According to the newest release, the iPhone will get up to 8 hours of talk time, 6 hours of Internet use, 7 hours of video playback, or 24 hours of audio playback.

The word “or” is the telling hint. Does that mean we can put “or” in front of each one of those time estimates? Should we read it this way:

It can get up to 8 hours of talk time, OR 6 hours of Internet use, OR 7 hours of video playback.

The press release does not specify. Nor is there a direct relationship between each of these functions. So if you only talk 6 hours that doesn’t mean you can tack 2 more hours on to Internet use.

Or, if I am watching a video on the Internet how does that break down?

Battery life is extremely difficult to quantify as anyone who has ever used a laptop, handheld, or cell phone knows.

In addition to the upgraded battery, the the touch screen surface is being upgrade from plastic to “optical-quality glass.”

This will give users better scratch resistance and clarity. I would assume it will also be easier to clean off an oily surface from greasy index fingers.

Again, the reasons for the upgrade are not explained, and my guess is that Apple decided to take a little less in profit and offer the users a little bit more in quality.

Now who dare say the media doesn’t serve a useful function? If publications decided to overlook Apple’s deficiencies, my guess is they would never have offered an upgraded battery or top surface.