Paul Krill
Editor at Large

Truth test is true marketing

news
Apr 18, 20051 min

Being a bit of a cynic, I was sceptical when I got an email from Cape Clear Software today about the company’s online “ESB Truth Test” pertaining to Enterprise Service Bus technology. My first thought was that this would just be marketing that points readers only to Cape Clear’s own ESB offerings. The “fail-safe” test, as Cape Clear describes it, is intended to help customers detect “counterfeit” ESBs

So I sat down to take the test and, oh well, let’s just say I was correct. As far as I can tell, each blurb that pops up after entering an answer into the test screen ends with, “Cape Clear. True ESB.”

Perhaps this sort of test needs to be developed by somebody without their own horse in the race. Not to say there is nothing to learn from Cape Clear’s test. It’s always fun to try these out and the information can be of use. But Cape Clear is hardly a disinterested observer with no vested interest in the ESB market.

Paul Krill

Paul Krill is editor at large at InfoWorld. Paul has been covering computer technology as a news and feature reporter for more than 35 years, including 30 years at InfoWorld. He has specialized in coverage of software development tools and technologies since the 1990s, and he continues to lead InfoWorld’s news coverage of software development platforms including Java and .NET and programming languages including JavaScript, TypeScript, PHP, Python, Ruby, Rust, and Go. Long trusted as a reporter who prioritizes accuracy, integrity, and the best interests of readers, Paul is sought out by technology companies and industry organizations who want to reach InfoWorld’s audience of software developers and other information technology professionals. Paul has won a “Best Technology News Coverage” award from IDG.

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