Apple announced today that it has sold its one millionth iPhone. Pretty good. Congrats from this blogger. But, they are giving back $100 on every iPhone sold that means they are losing $100 million dollars. That has to be more than chump change even for Apple. Well, things are not always as they seem. The $100 is actually a store credit. So, if you figure that Apple's margin on products is about 35 percent, stan Apple announced today that it has sold its one millionth iPhone. Pretty good. Congrats from this blogger. But, they are giving back $100 on every iPhone sold that means they are losing $100 million dollars. That has to be more than chump change even for Apple. Well, things are not always as they seem. The $100 is actually a store credit. So, if you figure that Apple’s margin on products is about 35 percent, standard in retailing, then they are actually only giving away $65 or $65 million. It’s getting better all the time. Next, how much would an Apple marketing executive give to bring one million people back into Apple stores? One million people who perhaps were not planning on returning until, say Christmas time.Now you’ve got one million people coming into the store looking at all that eye candy and maybe, just maybe they will buy something else.My guess is they will end up having to add to their $100 store credit and end up walking out with lots more stuff than they planned on buying. A nicely timed promotion to coincide with those coming in to get their rebate is probably in the cards.Nice going Apple. Is this a case of Apple marketing being handed lemons and making lemonade? Or perhaps, just perhaps, it was planned that way from the very beginning. Who knows what evil lurks in the hearts of marketing men, and women. Technology Industry