by Steve Fox

Web 2.0 surprise: Let’s hear it for old folks

news
Apr 18, 20072 mins

Bill Tancer, GM at Web research firm Hitwise, shook up the crowd yesterday at the Web 2.0 conference by revealing that the emperor –while possibly not stark naked — is severely underdressed. According to Hitwise research, only a minute fraction of users are generating and uploading content to all those Web 2.0 sites built around “user-generated content.” Just .16% of users are adding their own content to Web 2.0 poster child Youtube, and photo site Flickr does only a little better, with .2 %. The winner here is Wikipedia, with 4.5% participation. The rest of the crowd is just voyeuristic Then again, I’ve never noticed Youtube suffering from a lack of content, so maybe a fraction of a percent is a completely sustainable model.

But the real story, to me, is the surprising age distribution of Web 2.0 content generators. Pundits always hold up Gen X and Y — born to the Web — as the participatory generation. But — surprise — it turns out that Wikipedia is built on the backs of participating 35-55 year olds. Even YouTube skews older than you’d think, with most active uploaders weighing in north of 35. In other words, old farts rule. As a card-carrying oldish guy myself, I say bravo. Now it’s time for my nap.