We're your customers, b*tch. Facebook Beacon shined an unwelcome light into its subscribers' buying habits, tracking them even when they weren't logged in and slurping up data from sites like Amazon and Overstock even for non-FB members. Facebook's response to the howls of protest that followed? A quasi-humble apology from CEO Mark Zuckerberg and the ability for FBers to turn off the service entirely. Apparently We’re your customers, b*tch. Facebook Beacon shined an unwelcome light into its subscribers’ buying habits, tracking them even when they weren’t logged in and slurping up data from sites like Amazon and Overstock even for non-FB members. Facebook’s response to the howls of protest that followed? A quasi-humble apology from CEO Mark Zuckerberg and the ability for FBers to turn off the service entirely. Apparently he believes the mea culpa was enough, because Facebook’s data Hoovering proclivities remain unchanged. Zuckerberg got famous for handing out business cards that read “I’m the CEO, b*tch.” And at the time, everybody thought he was kidding. Open for business? So Verizon Wireless is opening up its network next year and is hinting about supporting Google Android devices. AT&T followed by declaring itself the “most open wireless company in the industry” (unless you’re using an iPhone). So, peace in our time, right? The problem is, this is the point in the movie where it looks like Arnold/Bruce/Clint has pummeled the villain into submission, but you know there’s still 20 minutes left. No company born out of a total monopoly turned cartel gives up that easily. The villain will rise again. Spectrum analysis. So it’s going to be one big party come next January when companies actually start bidding on the hottest piece of radio wave real estate in the ‘verse: the 700MHz band soon to be abandoned by analog TV. Besides behemoths AT&T, Verizon, and Google, we’ve got second-tier satellite companies like EchoStar and pipsqueaks like Leap and Frontline Wireless. Gee, if I had $4.6 billion to spare, I might bid too. Remember what I said about the villain rising? Look for AT&T and Verizon to fight tooth and nail for control of the new spectrum. And then… well, you’ve seen the movie. Only this time there’s no guarantees the good guys will win. Got hot tips or tech news? Post them below or e-mail me here. Top tipsters qualify for cool swag. Think you’ve got the right stuff to pass our tech quizzes? They’re not as easy as they look: • The InfoWorld News Quiz • Test Your Geek IQ • Test Your Network Security IQ Software DevelopmentSmall and Medium Business