Chad Dickerson says Google’s recent patent around RSS advertising is “very strange,” particularly since InfoWorld was doing something very similar at least six months before Google.“Now, we definitely knew we were onto something new back then, so I posted about it immediately, even following up recently on the two-year anniversary of our jump into RSS advertising,” Dickerson, InfoWorld’s CTO, wrote on Aug. 1. It’s hard to ignore a story like this when, well, we are part of it. John Batelle reacted in succinct fashion: “Prior Art On Google RSS Patent: Not a new idea, InfoWorld reminds us,” he wrote.Mark Woodman agreed: “Sounds like a terminal case of ‘prior art,'” he said.Dickerson characterized the entire case as “lame” Wednesday. “The overall point is that this is not something that should be patented in the first place,” he said.“For one, the idea that you would try to develop a patent for something like this at all is lame. And two, trying to patent the idea with not even a nod to InfoWorld after we had already publicly demonstrated something that at the very least is very similar is bad manners at best.”Stay tuned. Technology Industry