So if somebody wants to find Sun Microsystems’s stock price, they will have to look under JAVA, based on the company’s changing of its stock ticker ID on Nasdaq next week.The move from the SUNW identity is being done in recognition that the Java brand is more recognized than Sun, according to company President/CEO Jonathan Schwartz. Sorry, but I don’t see how this makes sense. Why not just change the name of the company to Java Systems, then, so investors won’t be confused as to why Sun Microsystems is identified as JAVA on the stock exchange? While Java has been prominent for years and is likely to remain so for the foreseeable future, it is a technology whose time in the spotlight may one day end. Then what happens?What if IBM had identified itself as MNFRM, to identify with its mainframes, which, while still sold and popular, are not usually considered cutting-edge technology?How about if Microsoft had identified itself as DOS? In both instances, these companies would have had to change back.The JAVA change just reeks of overbearing marketing and is more likely to cause confusion than clarity. Software Development