Consider: just about everybody now carries a cell phone in their pocket, belt clip or pocketbook. Add to it the fact that monitors, big screens and small, are popping up everywhere. Mix with that the phenomenon of social networking where people would rather talk to each other anonymously--see the movie Denise Hangs Up-- than in person, and you have the makings for some innovative business concepts. Enter Sanjay Consider: just about everybody now carries a cell phone in their pocket, belt clip or pocketbook. Add to it the fact that monitors, big screens and small, are popping up everywhere. Mix with that the phenomenon of social networking where people would rather talk to each other anonymously–see the movie Denise Hangs Up— than in person, and you have the makings for some innovative business concepts.Enter Sanjay Manandhar who realized there was a cool way to create a business out of the intersection of all these trends. What Manandhar created was Aerva, a technology and a company that allows a company to become its own interactive but private broadcast network. The social networking part is this. You can actually put content up on the screen found in any bar today in order to make contact with the the guy or gal who is sitting next to you or who you may have noticed two bar stools away. In the Boston area, Aerva licenses its server software and Linux appliance to BarCast. BarCast in turn signed up fifty local bars for which it creates schedules, manages and sells ads against content. It also allows those at the bar to put up text, images or even videos. Of course, the management software allows the barkeep to have the last word on what’s displayed. Otherwise things might get a bit dicey. Now the manager or editor doesn’t even have to be behind the bar or in the backroom office. If the editor is remote, it will send thumbnails of the content to an iPhone, for example, at which point the editor can approve or disapprove of what is in the display queue.The interactive part also allows those at the bar watching a game to vote on who they think will be the MVP by texting their choice to the posted number which goes through the local carrier to the Aerva hosting site. The survey results and winner can then be posted on the local screen. A content editor can create and manage content from any device with an Internet connection and launch it onto as many screens that the editor manages. The editor can also import Adobe Flash files, using Adobe tools as part of the process. An application called Pic2Screen allows users to send a picture through email to the server which strips out the junk and displays the picture. The same can be done with a Text2Screen application. A certain Scandinavian Fortune 100 company is already using Aerva on its many campuses to keep employees informed via displays located around the campus. Employees can respond to messages and ask for more info. Or better still, if coupons are offered they can be sent to the cell phone. Aerva is behind this story that popped up yesterday on CNN Money. Technology Industry