A Google official stressed Monday that Google is progressing with mashup technology, using it for more professional purposes than what has been the norm.“I’m kind of anti-mashup, I don’t like the name, I don’t like what it stands for,” said Mark Lucovsky, Google technical director of engineering, at the Web Builder 2.0 conference in Las Vegas. Lucovsky said a lot of people when they hear the term, mashup, think of applications such as budget applications. But demonstrating how the New York Times uses Google technology to add news to its site, Lukovsky said this was a more professional use of mashup technology, even if the Times was indeed mashing multiple sources of data. Google AJAX (Asynchronous JavaScript and XML) APIs were used in the Times application. “So they’re mashing up but it’s not the kiddy kind of mashup that I think was associated with v1 mashups like housing maps,” Lucovsky said. Software Development