Martin Heller
Contributing Writer

How can having the Olympics online be bad?

analysis
Aug 10, 20082 mins

In the US, the Olympics are broadcast online using Microsoft Silverlight.

The other day when I wanted to check on the Olympic Judo standings, I discovered 5 hours of video of the first men’s and women’s weight classes on www.NBCOlympics.com. Not just the standings, not just the highlights, but the whole day’s competition, down to judokas retying their belts between points and coaches yelling advice in multiple languages from the sidelines. In addition, there were video tutorials about Judo techniques (not new to me, but well done) and scoring (more than I knew before). I thought it was great stuff.

Before I could watch, I needed to update my laptop to the latest version of Silverlight 2.0. It took less than a minute on my FiOS connection, it was free, and I barely thought about it. The questions I had to answer about my TV provider (also FiOS) and my local NBC channel seemed considerably more intrusive, but I was OK with those, too.

In the New York Times, John Markoff has made a big deal about this being a conspiracy by Microsoft. I don’t see it: Microsoft and Adobe both made their pitches to broadcasters about their Internet streaming technologies last year, and the Silverlight win with NBC in the US was widely covered tech news in January.  (Search for “silverlight olympics” to find these stories.)

So how is this bad? Markoff says

…for many industry executives who compete with Microsoft, the world’s largest software company, the Silverlight strategy recalls a federal antitrust case in which Microsoft was found guilty of using its market muscle to stifle competition from the Web.

What do you think? Is the Olympics Silverlight video player a great service to fans, a plot for Microsoft to take over the world, both, neither, or something in between?

Martin Heller

Martin Heller is a contributing writer at InfoWorld. Formerly a web and Windows programming consultant, he developed databases, software, and websites from his office in Andover, Massachusetts, from 1986 to 2010. From 2010 to August of 2012, Martin was vice president of technology and education at Alpha Software. From March 2013 to January 2014, he was chairman of Tubifi, maker of a cloud-based video editor, having previously served as CEO.

Martin is the author or co-author of nearly a dozen PC software packages and half a dozen Web applications. He is also the author of several books on Windows programming. As a consultant, Martin has worked with companies of all sizes to design, develop, improve, and/or debug Windows, web, and database applications, and has performed strategic business consulting for high-tech corporations ranging from tiny to Fortune 100 and from local to multinational.

Martin’s specialties include programming languages C++, Python, C#, JavaScript, and SQL, and databases PostgreSQL, MySQL, Microsoft SQL Server, Oracle Database, Google Cloud Spanner, CockroachDB, MongoDB, Cassandra, and Couchbase. He writes about software development, data management, analytics, AI, and machine learning, contributing technology analyses, explainers, how-to articles, and hands-on reviews of software development tools, data platforms, AI models, machine learning libraries, and much more.

More from this author