Though the green credentials of Microsoft's flagship OS are suspect, the company is making clear efforts to both embrace and push sustainable products and practices. The company is a partner in the Clinton Foundation's environmental initiatives, for example, and earlier this year, it broke ground on a new datacenter in San Antonio where it will employ various green technologies More recently at the Cleantech For Though the green credentials of Microsoft’s flagship OS are suspect, the company is making clear efforts to both embrace and push sustainable products and practices. The company is a partner in the Clinton Foundation’s environmental initiatives, for example, and earlier this year, it broke ground on a new datacenter in San Antonio where it will employ various green technologies More recently at the Cleantech Forum in Toronto, Rob Bernard, Microsoft’s general manager of development and platform evangelism, announced a new program to boost the visibility of green-tech solutions to its ISV partners. The program includes an initiative to present case studies and videos about clean-tech companies on the ISV showcase on Microsoft.com. “Through our ISV showcase, we’ll expose your portfolio companies and expose them to much more volume in the world,” Bernard said. “We know from experience that that exposure accelerates sales and adoption, and it’s good for Microsoft and the clean-tech industry. We have literally millions of users visiting these every month.” More interesting to me: Microsoft will encourage energy-efficiency-related innovation in its Imagine Cup program, a competition that encourages participating IT students to develop green-related “software to change the world.” Technology Industry