This week’s announcement that Salesforce and Google were joining forces had the webscape all atwitter. Seems that everyone wanted to talk about how they were going after Microsoft’s desktop market share. When will these folks realize that they are missing the point?The various media wonks always like to proclaim the death of this or the triumph of that, but they are always wrong. People forget that in the hype of the moment — to the detriment of the truth and business success.Remember when mainframes were going to die? Last time I checked, IBM was doing quite well in the mainframe space. Of course, they are selling midrange and x86 servers, too. The same is true of these other technologies. The key thing to realize about the Saleforce + Google announcement is the realization that network-attached applications continue to expand their functions and benefits. They also provide a lower cost of entry for alternatives.For instance, today, Zoho announced their new Zoho CRM, with their announcements (and comments over the week) pointing at the difference in cost and similarity of function (Zoho went so far as to create a matrix to show it).The real issue here isn’t what will trump who, what will disappear, or anything like that. The focus is on the evolution of technology. It’s improving. It’s focusing more on end-user needs. It’s balancing value and cost. And it’s recognizing the ubiquitous access is essential. Good for Salesforce and Google. Good for Zoho. And good for all of the organizations that recognize that the status quo will never remain for long. Technology is ever accelerating.Keep looking forward and figuring out how the next generations can benefit your business’s bottom line. Build your career on your ability to address the needs of the business to its benefit. And really make a difference.That is the point! Careers